Hyundai Motor Company has once again been recognized for its innovative design excellence, earning eight honors across diverse categories at the prestigious International Design Excellence Awards (IDEA).
Established in 1980 by the Industrial Designers Society of America (IDSA), IDEA is one of the world's most esteemed design competitions. Each year, it celebrates outstanding design achievements across various categories, based on criteria such as design innovation, user benefits and social impact.
“We are truly honored to receive this recognition from IDEA. It affirms our commitment to delivering innovative designs that not only enhance mobility but also enrich lifestyles and reflect our responsibility to society,” said SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design. “We will continue to push boundaries in design excellence across vehicles, spaces and services to further strengthen Hyundai Motor’s global brand value.”
In the Automotive & Transportation category, Hyundai Motor earned a Bronze for its electrified large SUV, the IONIQ 9, while both the premium SUV, the all-new PALISADE, and the hydrogen-electric concept car, INITIUM, were recognized as Finalists.
Design Highlights
In the Environments category, the CX Smart Farm at the Hyundai Motor Group Innovation Center Singapore (HMGICS) received a Silver, while the Na Oh restaurant was named a Finalist. Both projects demonstrated Hyundai Motor’s expertise in brand design and marketing, showcasing innovative spatial design and diverse brand values, despite being located within a manufacturing facility.
The CX Smart Farm, the world’s first interactive, robotics-based smart farm, also received the Curator’s Choice Award, a distinction granted to only one project per year, regardless of category. This marks Hyundai Motor’s second consecutive win, following the 2024 honor for the Hyundai Heritage: Retrace Collection Book ‘PONY’.
