Hyundai Motor Company (Hyundai Motor) today reinforced its long-term commitment to the Chinese market at Auto China 2026 (Beijing Auto Show), unveiling the all-new IONIQ V and officially launching its all-electric IONIQ lineup brand.
As the global automotive industry undergoes rapid transformation — with China at the center of electrification, software and innovation — Hyundai Motor is advancing a renewed market strategy tailored to the world’s largest and most dynamic EV ecosystem. This commitment is anchored in Hyundai Motor’s ‘In China, For China, To Global’ approach, positioning China not only as a key market, but as a strategic base for innovation, advanced development and future global competitiveness.
China is an essential market for Hyundai Motor Company. The world's most demanding EV consumers, the fastest development cycles, the deepest battery supply chain, and an advanced innovation ecosystem. That is why we are tripling down on our commitment to China. With significant investments into Beijing Hyundai, 20 new models coming over the next five years, the official launch of our IONIQ brand in China and the unveiling of IONIQ V, this is the most committed, the most ambitious, and the most exciting chapter we have ever written in this market. China is where the future of mobility is being defined, and Hyundai intends to help define it, In China, For China, and ultimately, for the world.
How Is Hyundai Motor Demonstrating Its Renewed Commitment to China?
Hyundai Motor outlined a comprehensive plan to strengthen its position in China through sustained investment, localized product development and deeper collaboration with its joint venture partner.
Hyundai Motor and its local partner BAIC Group (Beijing Automotive Group) have committed a combined investment of 8 billion yuan to their joint venture, Beijing Hyundai, under an agreement reached in December 2024. The investment reinforces the foundation for long-term growth and supports a broader transformation aimed at delivering products tailored specifically to Chinese customers, while leveraging the country’s advanced innovation ecosystem.
As part of this transformation, Beijing Hyundai plans to introduce 20 new models in China over the next five years — marking its most ambitious product expansion in the market to date.
Building on the launch of the all-new IONIQ V, Beijing Hyundai will continue to expand its electrified lineup, introducing an additional SUV model in the first half of 2027. This will be followed by a broader rollout across midsize to large segments, encompassing both battery electric vehicles (BEVs) and extended-range electric vehicles (EREVs).
Through this comprehensive product offensive, Beijing Hyundai aims to achieve 500,000 units in annual vehicle sales, driven by renewed growth in the Chinese market and expanded export opportunities.
