Hyundai Motor Group (the Group) created ‘art cars’ with a renowned cultural graffiti artist to promote the Korean city of Busan’s bid to host the 2030 World Expo. The colorfully decorated cars can be seen around the 43rd ASEAN Summit venue and in tourist areas of Jakarta, Indonesia, September 5–7, 2023.
For the project, the Group selected Hyundai Motor’s battery electric models IONIQ 5 and IONIQ 6, and Genesis luxury brand’s Electrified G80 sedan as well as Hyundai STARGAZER X MPV, a variant model of last year’s ‘Indonesia Car of the Year,’ for aligning with Busan’s vision for a sustainable World Expo.
To create 23 art cars for the ASEAN Summit, the Group collaborated with a leading Korean graffiti artist known as ‘JAY FLOW,’ who has been artistically active in Korea and abroad since the 2000s and has contributed to the globalization of what is called ‘K-graffiti’.
The art cars are wrapped in the writer’s bright, cheerful graffiti design on the front and sides of the vehicles with images and symbols representing Busan, such as the Gwangan Bridge and seagulls, along with the slogan ‘BUSAN is Ready’ to attract visitors to the city.
