• Hyundai Motor collaborates with Asphalt Legends Unite, the multi-platform racing game, adding the digitalized high-performance models
• A four-week in-game event runs from April 3 to April 30, offering a chance for players to win a trip to Korea
• Following last year’s short film ‘Night Fishing’, Hyundai Motor strengthens content marketing through gaming to connect with future generations
Hyundai Motor Company today announced its collaboration with Gameloft’s popular racing game, Asphalt Legends Unite launching its famous high-performance models on digital racing tracks.
The game, available across multiple platforms including consoles, PC, and mobile, is an award-winning title that enjoys widespread global popularity. This initiative is part of Hyundai Motor’s efforts to connect with younger audiences through gaming.
Hyundai Motor is pioneering its content marketing strategy to align with the evolving media landscape and changing content trends among younger generations. Last year, the company took a fresh approach of releasing a short film ‘Night Fishing’, and this year, it is expanding into gaming through the partnership with Asphalt Legends Unite. The company will continue to collaborate with various global game titles to grow young fan base and present creative content marketing campaigns.
Starting April 2, with the release of Update 43, players can drive the IONIQ 5 N high-performance electric vehicle (EV) and the N Vision 74 high-performance hydrogen fuel cell-hybrid concept car.
From April 3 to April 30, Hyundai Motor will host a four-week in-game event, featuring both vehicles. In each event, the fastest player will be honored as a winner and a total of three winners will be invited to South Korea to explore landmarks in Seoul and brand spaces. They will also have the opportunity to test drive the IONIQ 5 N and visit the N Festival 2025, the biggest one-make race in Korea.
